Belle Fashion
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China Largest Footwear Belle Fashion Group Files for Hong Kong IPO, Delisted in 2017 after Buyout by Hillhouse & CDH Investments 

16th March 2024 | Hong Kong

China largest footwear Belle Fashion Group has filed for a Hong Kong IPO.  Belle Fashion Group was delisted in 2017 after a buyout by Hillhouse & CDH Investments.  Belle Fashion is a large China-based fashion footwear and apparel group, with history tracing back to Lai Wah Footwear founded in 1981 in Hong Kong.  Belle Fashion – Belle Fashion is a large China-based fashion footwear and apparel group. Our history can be traced back to Lai Wah Footwear, which was founded in 1981 in Hong Kong. We currently operate a diversified portfolio of 19 core self-owned brands and partner brands, with product categories encompassing footwear, apparel and accessories for women, men and kids. We have a total of over 8,300 directly-operated stores in China, covering over 300 cities.  We are committed to building the most vibrant brand growth platform for fashion brands across different product categories and catering to the broadest base of consumers in China. Our more than 10 footwear brands, including trendy brands including 73Hours, Joy & Peace, STACCATO, BELLE, TATA, BASTO and TooManyShoes; functional brands including SKAP, hush puppies, Bata and SENDA; athleisure brands TEENMIX, lifestyle brands OGR. In addition, we also have 6 apparel brands, namely, INITIAL, MOUSSY, SLY, CHAMPION, CAT and ellesse, focusing on the athleisure and lifestyle fashion segments.  We have established our omni-channel retail network, including our extensive nationwide directly-operated offline store network and growing presence on mainstream e-commerce platforms and social media platforms in China. In recent years, we have devoted significant resources to online channels and online-to-offline integration, and our revenue contribution from our online channels increased significantll.  Over the decades, we have cultivated in fashion footwear and apparel industry, and have established a consumer-centric, vertically-integrated business model across the full value chain, from product planning, design and development to merchandise management, production, direct-to-consumer retail, and customer engagement. Such vertical integration enables us to detect and capture fashion trends, predict and respond to consumers’ constantly changing preferences. More importantly, in order to maximize our operational efficiency, we have adopted digital technologies across each step of our full value chain. In the future, we will continue to strengthen investment in technology to promote our digital and intelligent transformation.

“ China Largest Footwear Belle Fashion Group Files for Hong Kong IPO, Delisted in 2017 after Buyout by Hillhouse & CDH Investments “

 



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China Largest Footwear Belle Fashion Group Files for Hong Kong IPO, Delisted in 2017 after Buyout by Hillhouse & CDH Investments 

Belle Fashion

Belle Fashion – Belle Fashion is a large China-based fashion footwear and apparel group. Our history can be traced back to Lai Wah Footwear, which was founded in 1981 in Hong Kong. We currently operate a diversified portfolio of 19 core self-owned brands and partner brands, with product categories encompassing footwear, apparel and accessories for women, men and kids. We have a total of over 8,300 directly-operated stores in China, covering over 300 cities.  We are committed to building the most vibrant brand growth platform for fashion brands across different product categories and catering to the broadest base of consumers in China. Our more than 10 footwear brands, including trendy brands including 73Hours, Joy & Peace, STACCATO, BELLE, TATA, BASTO and TooManyShoes; functional brands including SKAP, hush puppies, Bata and SENDA; athleisure brands TEENMIX, lifestyle brands OGR. In addition, we also have 6 apparel brands, namely, INITIAL, MOUSSY, SLY, CHAMPION, CAT and ellesse, focusing on the athleisure and lifestyle fashion segments.  We have established our omni-channel retail network, including our extensive nationwide directly-operated offline store network and growing presence on mainstream e-commerce platforms and social media platforms in China. In recent years, we have devoted significant resources to online channels and online-to-offline integration, and our revenue contribution from our online channels increased significantll.  Over the decades, we have cultivated in fashion footwear and apparel industry, and have established a consumer-centric, vertically-integrated business model across the full value chain, from product planning, design and development to merchandise management, production, direct-to-consumer retail, and customer engagement. Such vertical integration enables us to detect and capture fashion trends, predict and respond to consumers’ constantly changing preferences. More importantly, in order to maximize our operational efficiency, we have adopted digital technologies across each step of our full value chain. In the future, we will continue to strengthen investment in technology to promote our digital and intelligent transformation.




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