HSBC Affluent Investor Report 2024: 11,230 Investors, Asset Allocation in Cash 32%, Equities 15%, Fixed Income 14%, Real Estate 8%, Gold / Precious Metals 5%, REITs 4%, Commodities 3%, Private Markets / Hedge Funds 3%, Structured Products / Derivatives 3% & Others 13%, Top 8 Investment Products are Stocks 46%, Mutual Funds / Unit Trust 36%, Savings-Oriented Insurance 34%, Gold / Precious Metals 33%, Investment-Linked Insurance 32%, Bonds 31%, Local Properties 29% & ETFs 28%, Top 5 Investment Themes are Renewable Energy & Clean Technologies, Artificial Intelligence & Automation, E-Commerce & Digital Payment, and Healthcare & Biotechnology and Sustainable & Impact Investing
6th September 2024 | Hong Kong
HSBC has released the HSBC Affluent Investor Report 2024, providing key investment insights on 11,230 affluent investors across 11 markets in 2024 March. Investable Assets $1 m to $2 m – 15%, Investable Assets $500k to $1 m – 23%, Investable Assets $250k to $500k – 31%, Investable Assets $100k to $250k – 31%. Risk Profile – Secure 18%, Very Cautious 20%, Cautious 19%, Balanced 30%, Adventurous 11%, Speculative 2%. Age Group – Baby Boomers 24%, Gen X 35%, Millennials 35%, Gen Z 6%. Asset Allocation – Cash 32%, Equities 15%, Fixed Income 14%, Real Estate 8%, Gold / Precious Metals 5%, REITs 4%, Commodities 3%, Private Markets / Hedge Funds 3%, Structured Products / Derivatives 3%, Others 13%. Cash Allocation – Cash 32%, Investments 68%. Top 5 Cash Assets by Country – United Kingdom 37%, Malaysia 37%, Mexico 36%, United States 34%, Hong Kong 33%. Plan to Change Portfolio Allocation – Yes 39%, No 61%. Average no. of Asset Classes – Global 4, Asia 4.3, Non-Asia 3.7. Average no. of Financial Product Types – Global 4.3, Asia 4.6, Non-Asia 3.8. 6 Barriers to Portfolio Diversification – Uncertainty about market conditions & trends, Concerns about increased complexity & portfolio maintenance, Lack of knowledge / understanding, Difficulty in monitoring & managing a diversified portfolio, Time constraints for conducting thorough research, Lack of trusted professional advice or guidance. Top 8 Investment Products – Stocks 46%, Mutual Funds / Unit Trust 36%, Savings-Oriented Insurance 34%, Gold / Precious Metals 33%, Investment-Linked Insurance 32%, Bonds 31%, Local Properties 29%, ETFs 28%. Top 5 Investment Themes – Renewable Energy & Clean Technologies, Artificial Intelligence & Automation, E-Commerce & Digital Payment, Healthcare & Biotechnology, Sustainable & Impact Investing. Top 5 Markets markets to increase investments – United States, China Mainland, United Kingdom, Canada, Japan. Equities Allocation (Home vs United States) – Home Market 51%, United States 31%. On Wealth & Financial Planning, the Top 6 Sources of Wealth Management Guidance – Banks / Insurance / Financial Advisors 63%, Business / Financial Websites 34%, Friends & Family 33%, Websites on Trading 29%,. Financial blogs / forums 28%, Social media influencers / experts 25%. Top 5 Financial Goals – Gain wealth for financial security 46%, Planning for retirement 44%, Support family financially 39%, Enough insurance coverage 38%, Additional / multiple income streams 37%. Age of First Investment (Average) – Baby Boomers Age 33, Gen X Age 31, Millennials Age 27, Gen Z Age 23. Monthly Income Allocated to Investment (Average across all Ages) – 22% to 27%. Perceived Amount Required to Start Investment (Average across all Ages) – $1,555 to $2,899. Frequency of Investment Per Month (Average across all Ages) – 3.3 to 4.5. Frequency of Monitoring Investment Per Month (Average across all Ages) – 6.7 to 8.9. See below for key summary & findings | View report here
“ HSBC Affluent Investor Report 2024: 11,230 Investors, Asset Allocation in Cash 32%, Equities 15%, Fixed Income 14%, Real Estate 8%, Gold / Precious Metals 5%, REITs 4%, Commodities 3%, Private Markets / Hedge Funds 3%, Structured Products / Derivatives 3% & Others 13%, Top 8 Investment Products are Stocks 46%, Mutual Funds / Unit Trust 36%, Savings-Oriented Insurance 34%, Gold / Precious Metals 33%, Investment-Linked Insurance 32%, Bonds 31%, Local Properties 29% & ETFs 28%, Top 5 Investment Themes are Renewable Energy & Clean Technologies, Artificial Intelligence & Automation, E-Commerce & Digital Payment, and Healthcare & Biotechnology and Sustainable & Impact Investing “
HSBC Affluent Investor Report 2024: 11,230 Investors, Asset Allocation in Cash 32%, Equities 15%, Fixed Income 14%, Real Estate 8%, Gold / Precious Metals 5%, REITs 4%, Commodities 3%, Private Markets / Hedge Funds 3%, Structured Products / Derivatives 3% & Others 13%, Top 8 Investment Products are Stocks 46%, Mutual Funds / Unit Trust 36%, Savings-Oriented Insurance 34%, Gold / Precious Metals 33%, Investment-Linked Insurance 32%, Bonds 31%, Local Properties 29% & ETFs 28%, Top 5 Investment Themes are Renewable Energy & Clean Technologies, Artificial Intelligence & Automation, E-Commerce & Digital Payment, and Healthcare & Biotechnology and Sustainable & Impact Investing
HSBC has released the HSBC Affluent Investor Report 2024, providing key investment insights on 11,230 affluent investors across 11 markets in 2024 March. See below for key summary & findings | View report here
HSBC Affluent Investor Report 2024
Summary
- Total – 11,230 investors
- Investable Assets $1 m to $2 m – 15%
- Investable Assets $500k to $1 m – 23%
- Investable Assets $250k to $500k – 31%
- Investable Assets $100k to $250k – 31%
- Risk Profile – Secure 18%, Very Cautious 20%, Cautious 19%, Balanced 30%, Adventurous 11%, Speculative 2%
- Age Group – Baby Boomers 24%, Gen X 35%, Millennials 35%, Gen Z 6%
- Asset Allocation – Cash 32%, Equities 15%, Fixed Income 14%, Real Estate 8%, Gold / Precious Metals 5%, REITs 4%, Commodities 3%, Private Markets / Hedge Funds 3%, Structured Products / Derivatives 3%, Others 13%
- Cash Allocation – Cash 32%, Investments 68%
- Top 5 Cash Assets by Country – United Kingdom 37%, Malaysia 37%, Mexico 36%, United States 34%, Hong Kong 33%
- Plan to Change Portfolio Allocation – Yes 39%, No 61%
- Average no. of Asset Classes – Global 4, Asia 4.3, Non-Asia 3.7
- Average no. of Financial Product Types – Global 4.3, Asia 4.6, Non-Asia 3.8
- 6 Barriers to Portfolio Diversification – Uncertainty about market conditions & trends, Concerns about increased complexity & portfolio maintenance, Lack of knowledge / understanding, Difficulty in monitoring & managing a diversified portfolio, Time constraints for conducting thorough research, Lack of trusted professional advice or guidance
- Top 8 Investment Products – Stocks 46%, Mutual Funds / Unit Trust 36%, Savings-Oriented Insurance 34%, Gold / Precious Metals 33%, Investment-Linked Insurance 32%, Bonds 31%, Local Properties 29%, ETFs 28%
- Top 5 Investment Themes – Renewable Energy & Clean Technologies, Artificial Intelligence & Automation, E-Commerce & Digital Payment, Healthcare & Biotechnology, Sustainable & Impact Investing
- Top 5 Markets markets to increase investments – United States, China Mainland, United Kingdom, Canada, Japan
- Equities Allocation (Home vs United States) – Home Market 51%, United States 31%
Wealth & Financial Planning
- Top 6 Sources of Wealth Management Guidance – Banks / Insurance / Financial Advisors 63%, Business / Financial Websites 34%, Friends & Family 33%, Websites on Trading 29%, Financial blogs / forums 28%, Social media influencers / experts 25%
- Top 5 Financial Goals – Gain wealth for financial security 46%, Planning for retirement 44%, Support family financially 39%, Enough insurance coverage 38%, Additional / multiple income streams 37%
- Age of First Investment (Average) – Baby Boomers Age 33, Gen X Age 31, Millennials Age 27, Gen Z Age 23
- Monthly Income Allocated to Investment (Average across all Ages) – 22% to 27%
- Perceived Amount Required to Start Investment (Average across all Ages) – $1,555 to $2,899
- Frequency of Investment Per Month (Average across all Ages) – 3.3 to 4.5
- Frequency of Monitoring Investment Per Month (Average across all Ages) – 6.7 to 8.9
HSBC Affluent Investor Report 2024
1) Investors Profile
Total – 11,230 investors
Investable Assets:
- $1 m to $2 m – 15%
- $500k to $1 m – 23%
- $250k to $500k – 31%
- $100k to $250k – 31%
Risk Profile:
- Secure – 18%
- Very Cautious – 20%
- Cautious – 19%
- Balanced – 30%
- Adventurous – 11%
- Speculative – 2%
Age Group:
- Baby Boomers (Age 60 to 69) – 24%
- Gen X (Age 44 to 59) – 35%
- Millennials (Age 28 to 43) – 35%
- Gen Z (Age 25 to 27) – 6%
Occupation:
- Employed – 78%
- Self-Employed – 9%
- Retired – 9%
- Homemaker – 4%
Country / City:
- Hong Kong – 15.1%
- India – 12.9%
- Indonesia – 4.3%
- Mainland China – 13.1%
- Malaysia – 4.4%
- Mexico – 9.2%
- Singapore – 4.8%
- Taiwan – 4.5%
- United Arab Emirates – 4.6%
- United Kingdom – 13.3%
- United States – 9.2%
Country / City:
- Hong Kong – 1,702
- India – 1,456
- Indonesia – 494
- Mainland China – 1,474
- Malaysia – 499
- Mexico – 1,040
- Singapore – 550
- Taiwan – 509
- United Arab Emirates – 523
- United Kingdom – 1,497
- United States – 1,036
- Total – 11,230 investors
2) Asset Allocation
Asset Allocation:
- Cash – 32%
- Equities – 15%
- Fixed Income – 14%
- Real Estate – 8%
- Gold / Precious Metals – 5%
- REITs – 4%
- Commodities – 3%
- Private Markets / Hedge Funds – 3%
- Structured Products / Derivatives – 3%
- Others – 13%
Asset Allocation with $1 m to $2 m:
- Cash – 30%
- Equities – 13%
- Fixed Income – 12%
- Real Estate – 8%
- Gold / Precious Metals – 5%
- REITS – 5%
- Commodities – 3%
- Private Markets / Hedge Funds – 8%
- Structured Products / Derivatives – 3%
- Others – 13%
Asset Allocation with $500k to $1 m:
- Cash – 31%
- Equities – 15%
- Fixed Income – 14%
- Real Estate – 9%
- Gold / Precious Metals – 6%
- REITS – 5%
- Commodities – 3%
- Private Markets / Hedge Funds – 3%
- Structured Products / Derivatives – 3%
- Others – 14%
Asset Allocation with $250k to $500k:
- Cash – 33%
- Equities – 16%
- Fixed Income – 15%
- Real Estate – 8%
- Gold / Precious Metals – 6%
- REITS – 4%
- Commodities – 3%
- Private Markets / Hedge Funds – 0%
- Structured Products / Derivatives – 2%
- Others – 13%
Asset Allocation with $100k to $250k:
- Cash – 38%
- Equities – 16%
- Fixed Income – 15%
- Real Estate – 7%
- Gold / Precious Metals – 5%
- REITS – 3%
- Commodities – 3%
- Private Markets / Hedge Funds – 0%
- Structured Products / Derivatives – 2%
- Others – 11%
3) Cash Allocation
Cash Asset Allocation:
- Cash – 32%
- Investments – 68%
Cash Asset by Investible Assets:
- $1 m to $2 m – 29%
- $500k to $1 m – 31%
- $250k to $500k – 33%
- $100k to $250k – 38%
Cash Assets by Country / City:
- United Kingdom – 37%
- Malaysia – 37%
- Mexico – 36%
- United States – 34%
- Hong Kong – 33%
- Taiwan – 33%
- Mainland China – 31%
- Singapore – 27%
- United Arab Emirates – 27%
- India – 24%
- Indonesia – 24%
4) Portfolio Behaviours
Plan to Change Portfolio Allocation:
- Yes – 39%
- No – 61%
Average no. of Asset Classes:
- Global – 4
- Asia – 4.3
- Non-Asia – 3.7
Average no. of Financial Product Types:
- Global – 4.3
- Asia – 4.6
- Non-Asia – 3.8
6 Barriers to Portfolio Diversification:
- Uncertainty about market conditions & trends
- Concerns about increased complexity & portfolio maintenance
- Lack of knowledge / understanding
- Difficulty in monitoring & managing a diversified portfolio
- Time constraints for conducting thorough research
- Lack of trusted professional advice or guidance
5) Investment Preferences
Investment Products:
- Stocks – 46%
- Mutual Funds / Unit Trust – 36%
- Savings-Oriented Insurance – 34%
- Gold / Precious Metals – 33%
- Investment-Linked Insurance – 32%
- Bonds – 31%
- Local Properties – 29%
- ETFs – 28%
- Annuities – 25%
- Digital Currencies – 25%
- REITs – 24%
- Commodities – 21%
- Passion Assets – 21%
- Overseas Properties – 19%
- Derivatives – 18%
- Private Equity – 11%
- Private Credit – 10%
- Hedge Funds – 8%
Top 5 Investment Themes:
- Renewable Energy & Clean Technologies
- Artificial Intelligence & Automation
- E-Commerce & Digital Payment
- Healthcare & Biotechnology
- Sustainable & Impact Investing
Top 5 Markets markets to increase investments into:
- United States
- China Mainland
- United Kingdom
- Canada
- Japan
Investors in Hong Kong – Top 5 markets to increase investments into:
- United States
- China Mainland
- United Kingdom
- Japan
- Canada
Investors in Singapore – Top 5 markets to increase investments into:
- United States
- China Mainland
- Malaysia
- United Kingdom
- Japan
Equities Allocation (Home vs United States):
- Equities in Home Market – 51%
- Equities in United States – 31%
Hong Kong Investors:
- Equities in Home Market – 53%
- Equities in United States – 34%
Singapore Investors:
- Equities in Home Market – 58%
- Equities in United States – 29%
UAE Investors – Equities:
- Equities in Home Market – 44%
- Equities in United States – 31%
UK Investors – Equities:
- Equities in Home Market – 49%
- Equities in United States – 38%
6) Wealth & Financial Planning
Top 6 Wealth Management Guidance:
- Banks / Insurance / Financial Advisors – 63%
- Business / Financial Websites – 34%
- Friends & Family – 33%
- Websites on Trading – 29%
- Financial blogs / forums – 28%
- Social media influencers / experts – 25%
Top 5 Financial Goals:
- Gain wealth for financial security – 46%
- Planning for retirement – 44%
- Support family financially – 39%
- Enough insurance coverage – 38%
- Additional / multiple income streams – 37%
Top 5 Financial Goals – Baby Boomers (Age 60 to 69):
- Gain wealth for financial security – 49%
- Planning for retirement – 48%
- For vacation / leisure – 45%
- Enough insurance coverage – 41%
- Fight against inflation – 41%
Top 5 Financial Goals – Gen X (Age 44 to 59):
- Planning for retirement – 48%
- Gain wealth for financial security – 47%
- Support family financially – 39%
- Additional / multiple income streams – 37%
- Enough insurance coverage – 37%
Top 5 Financial Goals – Millennials (Age 28 to 43):
- Gain wealth for financial security – 42%
- Education savings for children – 40%
- Planning for retirement – 39%
- Support family financially – 38%
- Enough insurance coverage – 37%
Top 5 Financial Goals – Gen Z (Age 25 to 27):
- Support family financially – 47%
- Gain wealth for financial security – 43%
- Additional / multiple income streams – 41%
- Planning for retirement – 36%
- Investing in properties – 36%
Age of First Investment (Average):
- Baby Boomers (Age 60 to 69) – Age 33
- Gen X (Age 44 to 59) – Age 31
- Millennials (Age 28 to 43) – Age 27
- Gen Z (Age 25 to 27) – Age 23
Monthly Income Allocated to Investment (Average)
- Baby Boomers (Age 60 to 69) – 22%
- Gen X (Age 44 to 59) – 24%
- Millennials (Age 28 to 43) – 27%
- Gen Z (Age 25 to 27) – 27%
Perceived Amount Required to Start Investment (Average):
- Baby Boomers (Age 60 to 69) – $2,164
- Gen X (Age 44 to 59) – $2,060
- Millennials (Age 28 to 43) – $2,899
- Gen Z (Age 25 to 27) – $1,555
Frequency of Investment Per Month:
- Baby Boomers (Age 60 to 69) – 3.3
- Gen X (Age 44 to 59) – 3.5
- Millennials (Age 28 to 43) – 4.6
- Gen Z (Age 25 to 27) – 4.5
Frequency of Monitoring Investment Per Month:
- Baby Boomers (Age 60 to 69) – 6.7
- Gen X (Age 44 to 59) – 7.6
- Millennials (Age 28 to 43) – 8.3
- Gen Z (Age 25 to 27) – 8.9
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