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United States Shopping & Fashion Groups JCPenney & SPARC Group Merged to Form Catalyst Brands with $9 Billion Revenue, $1 Billion Liquidity, 1,800 Stores & 60,000 Employees, SPARC Group Brands Include Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand & Nautica, JCPenney Include Exclusive Private Brands Stafford, Arizona & Liz Claiborne, Catalyst Brands Has Sold United States Reebok Operations & Reviewing Options for Forever 21

14th January 2025 | Hong Kong

United States shopping & fashion groups JCPenney & SPARC Group have merged to form Catalyst Brands with $9 billion revenue, $1 billion liquidity, 1,800 stores & 60,000 employees.  SPARC Group brands include Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand & Nautica.  JCPenney include exclusive private brands Stafford, Arizona & Liz Claiborne.  Catalyst Brands has sold United States Reebok operations, and is reviewing options for Forever 21.  Announcement (8/1/25): “JCPenney and SPARC Group today announced that they have combined to form a new organization, Catalyst Brands, creating an unmatched portfolio of six iconic retail banners that celebrate the essence of American style.  Catalyst Brands brings together SPARC Group’s brands Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney and its exclusive private brands, including Stafford, Arizona and Liz Claiborne. Catalyst Brands, which has served over 60 million customers over the past three years, has broad consumer reach through a robust distribution network of owned stores, e-commerce sites and wholesale partners.  Catalyst Brands launches with more than $9 billion of revenue, 1,800 store locations, 60,000 employees and $1 billion of liquidity and is poised to generate significant strategic and operational value. The combined Catalyst Brands organization is a joint venture formed in an all-equity transaction between JCPenney and SPARC Group, with shareholders Simon Property Group, Brookfield Corporation, Authentic Brands Group and Shein.  In addition, Catalyst Brands has sold the U.S. operations of Reebok and is exploring strategic options for the operations of Forever 21.”

“ United States Shopping & Fashion Groups JCPenney & SPARC Group Merged to Form Catalyst Brands with $9 Billion Revenue, $1 Billion Liquidity, 1,800 Stores & 60,000 Employees, SPARC Group Brands Include Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand & Nautica, JCPenney Include Exclusive Private Brands Stafford, Arizona & Liz Claiborne, Catalyst Brands Has Sold United States Reebok Operations & Reviewing Options for Forever 21 “

 



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JCPenney – JCPenney is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.  In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. 

SPARC GROUP – SPARC Group is a full-service retail enterprise that drives product and commerce innovation through its multi-brand platform. As a dedicated operating partner for several prominent brands, SPARC delivers quality fashion and lifestyle products with a focus on outstanding customer service. The company operates retail stores, shop-in-shops, and eCommerce platforms in the U.S. while supporting leading wholesale accounts across North America, South America, Europe, and Asia Pacific. The Catalyst Brands transaction does not affect the intellectual property owned by Authentic Brands Group which SPARC Group licenses (Aéropostale, Brooks Brothers, Eddie Bauer, Forever 21, Lucky Brand, and Nautica).

 

 

United States Shopping & Fashion Groups JCPenney & SPARC Group Merged to Form Catalyst Brands with $9 Billion Revenue, $1 Billion Liquidity, 1,800 Stores & 60,000 Employees, SPARC Group Brands Include Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand & Nautica, JCPenney Include Exclusive Private Brands Stafford, Arizona & Liz Claiborne, Catalyst Brands Has Sold United States Reebok Operations & Reviewing Options for Forever 21

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