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Consumer Intelligence Company NielsenIQ (NIQ) Plans United States IPO in 2025 to Raise $1.25 Billion at $10 Billion Valuation, $88 Billion Private Equity Firm Advent Acquired Nielsen Consumer Data Business (Nielsen Global Connect) in 2021 for $2.7 Billion Which Acquired $638 Billion Private Equity KKR-Backed GfK in 2023
12th February 2025 | Hong Kong
Consumer intelligence company NielsenIQ (NIQ) is planning for a United States IPO in 2025 to raise $1.25 billion at $10 billion valuation. In 2021, private equity firm Advent ($88 billion AUM) acquired Nielsen consumer data business (Nielsen Global Connect) for $2.7 billion, which then acquired $638 billion private equity firm KKR-backed GfK in 2023. NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
“ Consumer Intelligence Company NielsenIQ (NIQ) Plans United States IPO in 2025 to Raise $1.25 Billion at $10 Billion Valuation, $88 Billion Private Equity Firm Advent Acquired Nielsen Consumer Data Business (Nielsen Global Connect) in 2021 for $2.7 Billion Which Acquired $638 Billion Private Equity KKR-Backed GfK in 2023 “
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Consumer Intelligence Company NielsenIQ (NIQ) Plans United States IPO in 2025 to Raise $1.25 Billion at $10 Billion Valuation, $88 Billion Private Equity Firm Advent Acquired Nielsen Consumer Data Business (Nielsen Global Connect) in 2021 for $2.7 Billion Which Acquired $638 Billion Private Equity KKR-Backed GfK in 2023
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