UBS Billionaire Ambitions Report 2024: 2,682 Billionaires with $13.9 Trillion Wealth, 1,877 Self-Made & 805 Multi-Generational, 6,441 Billionaires Children, Top 5 Geopolitics Concerns in Next 12 Months are Major Geopolitical Conflict, Higher Inflation, Financial Market Crisis, Real Estate Correction, Higher Interest Rates, Top 5 Increase in Investment in Next 12 Months are Real Estate, Gold / Precious Metals, Equities Developed Markets, Private Equity Direct Investments & Fixed Income Developed Markets, Top 3 Region for Investment Opportunities in Next 12 months are North America, Asia-Pacific (ex-China) & Western Europe, Top 3 Active Ventures To Benefit Society are Education, Helping My Local Community & Healthcare / Medicine
20th December 2024 | Hong Kong
UBS has released the UBS Billionaire Ambitions Report 2024, providing key insights into global billionaires and 82 billionaires. In 2024, Total billionaires in 2024 – 2,682. Self-made billionaires – 1,877. Multi-generational billionaires – 805. Total billionaires children – 6,441. Total billionaires wealth – $13.9 trillion. Top 100 billionaires wealth – $4 trillion (33.7%). Billionaires wealth by region in 2024 – Americas $6.4 trillion, APAC $3.8 trillion, EMEA $3.7 trillion. Top 5 Geopolitics Concerns in next 12 months – Major geopolitical conflict, Higher inflation, Financial market crisis, Real estate correction, Higher interest rates. Top Geopolitics Concerns in next 5 years – Major geopolitical conflict, Global recession, Higher taxes, Debt crisis, Financial market crisis. Top 5 Increase in Investment in next 12 months – Real estate, Gold / precious metals, Equities developed markets, Private equity direct investments, Fixed income developed markets. Top 3 Region for investment opportunities in next 12 months – North America, Asia-Pacific (ex-China), Western Europe. Top Region for investment opportunities in next 5 years – North America, Asia-Pacific (ex-China), China. Billionaire proud of the life built for family – 83%. On Giving money now – Defining and sharing values with the next generations &/or engaging my family to create a more sustainable future 60%. On Giving money in 10 years – Giving money &/or making grants following a clear strategy 55%. Top 3 Active Ventures to benefit society – Education, Helping my local community, Healthcare / medicine. See below for key findings & summary | View report here
“ UBS Billionaire Ambitions Report 2024: 2,682 Billionaires with $13.9 Trillion Wealth, 1,877 Self-Made & 805 Multi-Generational, 6,441 Billionaires Children, Top 5 Geopolitics Concerns in Next 12 Months are Major Geopolitical Conflict, Higher Inflation, Financial Market Crisis, Real Estate Correction, Higher Interest Rates, Top 5 Increase in Investment in Next 12 Months are Real Estate, Gold / Precious Metals, Equities Developed Markets, Private Equity Direct Investments & Fixed Income Developed Markets, Top 3 Region for Investment Opportunities in Next 12 months are North America, Asia-Pacific (ex-China) & Western Europe, Top 3 Active Ventures To Benefit Society are Education, Helping My Local Community & Healthcare / Medicine “
UBS Billionaire Ambitions Report 2024: 2,682 Billionaires with $13.9 Trillion Wealth, 1,877 Self-Made & 805 Multi-Generational, 6,441 Billionaires Children, Top 5 Geopolitics Concerns in Next 12 Months are Major Geopolitical Conflict, Higher Inflation, Financial Market Crisis, Real Estate Correction, Higher Interest Rates, Top 5 Increase in Investment in Next 12 Months are Real Estate, Gold / Precious Metals, Equities Developed Markets, Private Equity Direct Investments & Fixed Income Developed Markets, Top 3 Region for Investment Opportunities in Next 12 months are North America, Asia-Pacific (ex-China) & Western Europe, Top 3 Active Ventures To Benefit Society are Education, Helping My Local Community & Healthcare / Medicine
UBS has released the UBS Billionaire Ambitions Report 2024, providing key insights into global billionaires and 82 billionaires. See below for key findings & summary | View report here
UBS Billionaire Ambitions Report 2024
Summary
- Total billionaires in 2024 – 2,682
- Self-made billionaires – 1,877
- Multi-generational billionaires – 805
- Total billionaires children – 6,441
- Total billionaires wealth – $13.9 trillion
- Top 100 billionaires wealth – $4 trillion (33.7%)
- Billionaires wealth by region in 2024 – Americas $6.4 trillion, APAC $3.8 trillion, EMEA $3.7 trillion
- Top 5 Geopolitics Concerns in next 12 months – Major geopolitical conflict, Higher inflation, Financial market crisis, Real estate correction, Higher interest rates
- Top Geopolitics Concerns in next 5 years – Major geopolitical conflict, Global recession, Higher taxes, Debt crisis, Financial market crisis
- Top 5 Increase in Investment in next 12 months – Real estate, Gold / precious metals, Equities developed markets, Private equity direct investments, Fixed income developed markets
- Top 3 Region for investment opportunities in next 12 months – North America, Asia-Pacific (ex-China), Western Europe
- Top Region for investment opportunities in next 5 years – North America, Asia-Pacific (ex-China), China
- Billionaire proud of the life built for family – 83%
- On Giving money now – Defining and sharing values with the next generations &/or engaging my family to create a more sustainable future 60%
- On Giving money in 10 years – Giving money &/or making grants following a clear strategy 55%
- Top 3 Active Ventures to benefit society – Education, Helping my local community, Healthcare / medicine
UBS Billionaire Ambitions Report 2024
1) Billionaires Profile
Profile of Respondents:
- No. of billionaires – 82
- Booking centres – Switzerland, Europe, Singapore, Hong Kong, United States
Global billionaires in 2024:
- Total billionaires – 2,682
- Self-made billionaires – 1,877
- Multi-generational billionaires – 805
- Total billionaires children – 6,441
- Total billionaires wealth – $13.9 trillion
Billionaires no. of children by region:
- Americas – 2,710
- EMEA – 1,888
- APAC – 1,843
- Total – 6,441
Billionaires no. of children in last 10 years:
- 2015 – 4,136
- 2020 – 5,182
- 2024 – 6,441
2) Billionaires Wealth
Total billionaires wealth in last 10 years:
- 2015 – $6.3 trillion
- 2016 – $7.4 trillion
- 2017 – $8.9 trillion
- 2018 – $8.5 trillion
- 2019 – $7.9 trillion
- 2020 – $10.2 trillion
- 2021 – $13.4 trillion
- 2022 – $11 trillion
- 2023 – $11.9 trillion
- 2024 – $13.9 trillion
Billionaires wealth breakdown 2024:
- Top 100 billionaires – $4 trillion (33.7%)
- Other billionaires – $7.9 trillion (66.3%)
- Total wealth – $13.9 trillion
Billionaires wealth by region in 2024:
- Americas – $6.4 trillion
- APAC – $3.8 trillion
- EMEA – $3.7 trillion
- Total wealth – $13.9 trillion
EMEA ~ Europe, Middle East, and Africa
Net movements of billionaires by region:
- China: +25 billionaires
- Western Europe: +20
- North America: +13
- MEA: +8
- Oceania: -6
- Southeast Asia: -8
- Central & South America: -9
- Eastern Europe: -29
MEA ~ Middle East & Africa
3) Investments & Risks
Top Geopolitics Concerns in next 12 months:
- Major geopolitical conflict – 61%
- Higher inflation – 39%
- Financial market crisis – 31%
- Real estate correction – 30%
- Higher interest rates – 28%
- Global recession – 27%
- Higher taxes – 25%
- Debt crisis – 24%
- Higher energy costs – 21%
- Supply chain disruptions – 16%
- Technological disruptions – 16%
- Deflation – 12%
- Climate change – 10%
- Food crisis – 9%
- Global health crisis – 7%
- Other – 1%
- Not worried – 1%
Top Geopolitics Concerns in next 5 years:
- Major geopolitical conflict – 53%
- Global recession – 53%
- Higher taxes – 46%
- Debt crisis – 46%
- Financial market crisis – 39%
- Technological disruptions – 34%
- Higher inflation – 30%
- Climate change – 30%
- Higher interest rates – 20%
- Food crisis – 20%
- Global health crisis – 20%
- Real estate correction – 19%
- Supply chain disruptions – 17%
- Deflation – 7%
- Higher energy costs – 2%
- Other – 1%
- Not worried – 1%
Top Increase in Investment in next 12 months:
- Real estate – 43%
- Gold / precious metals – 40%
- Equities developed markets – 42%
- Private equity direct investments – 38%
- Fixed income developed markets – 35%
- Private debt – 35%
- Cash / Equivalent – 31%
- Art & antiques – 32%
- Private equity funds / funds of funds – 29%
- Infrastructure – 25%
- Equities developing markets – 23%
- Hedge funds – 23%
- Commodities – 18%
- Fixed income developing markets – 10%
Top Region for investment opportunities in next 12 months:
- North America – 80%
- Asia-Pacific (ex-China) – 25%
- Western Europe – 18%
- China – 11%
- Middle East – 10%
- Latin America – 3%
- Eastern Europe – 2%
- Africa – 2%
Top Region for investment opportunities in next 5 years:
- North America – 68%
- Asia-Pacific (ex-China) – 45%
- China – 31%
- Western Europe – 29%
- Latin America – 14%
- Africa – 9%
- Middle East – 8%
- Eastern Europe – 8%
4) Billionaires Insights
On Managing Wealth
- I am proud of the life I have built for my family – 83%
- Members of my family have new and innovative ideas for how to manage the family wealth – 38%
- I feel pressure to sustain and grow my wealth since there are a lot of family members relying on me financially – 33%
- It is difficult to manage family expectations when it comes to my wealth – 30%
- My family wants to be involved in the day-to-day management of my wealth – 30%
- I am worried that some family members feel entitled to my wealth without having earned it – 29%
- It was difficult to make connections with &/or feel close to certain family members when I was building my wealth due to work commitments – 23%
On Giving money now:
- Defining and sharing values with the next generations &/or engaging my family to create a more sustainable future – 60%
- Giving money &/or making grants following a clear strategy – 56%
- Giving money to various organizations I care about without having a full giving strategy – 53%
- Leveraging my network, connecting & advocating to create positive impact – 49%
- Operating my business sustainably – 39%
- Volunteering time &/or skills to support affected communities and meaningful causes – 33%
- Making in kind donations (i.e., non-monetary giving like giving goods) – 30%
- Investing in impact investing opportunities – 28%
- Giving money accepting a lower level of return or a higher level of risk in order to drive impact & encourage others to invest – 25%
- Investing sustainably (i.e., investments where sustainability objectives represent a core element of the strategy – in addition to market-rate financial returns) – 23%
- Operating a commercial business whose main purpose & operation aims to address the world’s most pressing issues (e.g., health, food systems etc.) – 18%
On Giving money in 10 years:
- Giving money &/or making grants following a clear strategy – 55%
- Leveraging my network, connecting & advocating to create positive impact – 39%
- Defining and sharing values with the next generations &/or engaging my family to create a more sustainable future – 34%
- Giving money to various organizations I care about without having a full giving strategy – 32%
- Investing in impact investing opportunities – 32%
- Operating my business sustainably – 29%
- Operating a commercial business whose main purpose & operation aims to address the world’s most pressing issues (e.g., health, food systems etc.) – 29%
- Investing sustainably (i.e., investments where sustainability objectives represent a core element of the strategy – in addition to market-rate financial returns) – 24%
- Volunteering time &/or skills to support affected communities and meaningful causes – 21%
- Making in kind donations (i.e., non-monetary giving like giving goods) – 18%
- Giving money accepting a lower level of return or a higher level of risk in order to drive impact & encourage others to invest – 18%
Top Active Ventures to benefit society:
- Education – 71%
- Helping my local community – 54%
- Healthcare / medicine- 49%
- Arts / museums – 31%
- Environmental conservation – 29%
- Tackling poverty and / or aiding human rights – 29%
- Climate change – 21%
- Agriculture and / or sustainable living – 19%
- Diversity, equality and inclusion – 13%
- Space exploration – 6%
- Biohacking, cybernetics and / or the pursuit of immortality – 6%
- Ocean / deep-sea exploration – 3%
- Other – 7%
- Not applicable – 7%
UBS Billionaire Survey
UBS conducted an online survey of billionaire clients booked in Switzerland, Europe (excl. Switzerland), Singapore, Hong Kong, and the United States between 18 June and 30 September 2024. The total sample size was 82 respondents. This is the tenth of our reports covering billionaires, focusing on their wealth and ambitions during an era of historic wealth generation, business innovation and impact philanthropy. This report surveys the views of a sample of UBS’s billionaire clients across the world’s main regions. Separately, PwC has tracked the wealth of more than 2,500 billionaires across the Americas, EMEA and APAC (47 markets), focusing on the 10 years to 2 April 2024. The results of our research have been analyzed by UBS subject matter experts.
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